Project: woke poke


Year: 2017


Type / Category: Identity, collaterals, packaging, space intervention.


Location: Mexico


Introduction: woke poke is a fun restaurant that brings together Hawaiian tradition, Asian food and Mexican flavors to create fresh, healthy and delicious bowls.


The identity reflects a fun brand that causes happiness when eating something delicious and nutritious.

For the logo we developed a custom typography with rounded features that gives it an organic and very dynamic touch. A series of illustrations were developed that together form a pattern that helps to give depth to the brand. Primary colors in vibrant shades were selected to give it a fun and youthful touch.


Manifiesto:We are more than a restaurant, we are a culinary journey that combines fresh essences with vibrant traditions. We believe in celebrating diversity by combining Hawaiian gastronomy and Mexican essence in every bite. Begin this delicious journey, where flavors meet in harmony. Unite the best of each tradition in a bowl.

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