Project: BOSSÉ
Year: 2017
Type / Category: Identity, collaterals, One to One (inauguration invitation), space intervention.
Location: Mexico
Introduction: BOSSÉ is one of the most traditional clubs in the city of Guadalajara, this relaunch seeks to refresh the image of the place with a concept adapted to new generations without forgetting its traditional customers.
Inspired by the brightness of the night and the temptations that hide in the shadows, an identity was developed with a minimalist logo, a contemporary typography and an icon that takes the snake as an image to represent the temptations.
The color palette is dark with iridescent details to represent the lights of the night and the dance floor. A personalized invitation was also developed with a golden apple as the main element symbolizing the original temptation.
Manifiesto: The night reveals its secrets by awakening the deepest desires. It is the original temptation that drives us to act according to our instincts in a space where the glow of the night illuminates the most hidden passions. A place that seduces you with the dark elegance of nocturnal pleasures; turning the penumbra into the perfect accomplice. Enter and give in to the whispers that invite you to surrender to your impulses.
