Project: evva
Year: 2015
Type / Category: Identity, collaterals, One to One (Inauguration invitation), space intervention.
Location: Mexico
Introduction: evva is a club located inside the Hotel W in Guadalajara, Mexico that combines 3 different atmospheres in one place. evva seeks to transport you to a paradise where fun and enjoyment are part of the agenda.
A unique atmosphere in the city inspired us to develop a stylized and modern logotype with a serif typeface and a semi modular silhouette. The icon is a monogram that on one side shows the structure of the building and on the other represents a leaf; an element that Eve used to cover herself with in "paradise". The colors represent nature in desaturated tones to give it that contemporary touch.
Manifiesto:This paradise is the perfect place to relax, socialize and enjoy the beauty of nightlife. Every detail is designed to turn your moments into unique experiences; enjoying the perfect fusion between the beauty of Eve and the richness of nature.
