The identity of tlali pani comes from three elements: water (tlali), earth (pani) and the human touch that gives life to the handicrafts. The logo seeks to convey a human and friendly brand. The isotype represents the three elements that are needed to make these pieces and that together give shape to a heart, which is the feeling that the artisans put in each of their creations. The color palette is based on the color of the clay in combination with the green color that represents life and nature. The collateral pieces are printed on handmade paper with copper-colored foil details for a touch of glow.

Manifiesto: In each creation, there is the beat of a passionate heart; a beat with the power of nature and the very essence of a culture. Our work is the expression of a soul that seeks to share the beauty and authenticity of its roots; each piece we create is a tribute to life in its purest form. Our human touch, imbued with love and dedication, brings these crafts to life, connecting the past with the present, and carrying our cultural heritage into the future.