Project: ARTHEMISA


Year: 2021


Type / Category: Identity, collaterals, packaging.


Location: Mexico


Introduction: ARTHEMISA is a brand of luxury leather bags.


The brand concept is based on the personality of the Greek goddess Artemis, wild and passionate, who knows what she wants and is not afraid to pursue it. The logo is inspired by the ancient Greek stone scripts that gave origin to serif fonts and the Latin alphabet with inscription letters. A monogram with a lot of personality was created with the intention of being a distinctive element in all the bags as hardware, giving a touch of exclusivity to the brand. All the collateral elements are in black color with high relief finishes and with register varnish to complement the idea of a luxury brand.


Manifiesto: In a world where luxury is defined by attention to detail, we are tireless hunters of perfection. We embody determination and courage in every stitch and seam, honoring the very essence of Artemis. Our bags are more than fashion accessories; they are amulets of power that accompany you on your quest for greatness.

In every stitch, in every texture, our brand evokes the power and strength of the Greek goddess; where each bag embraces your freedom to pursue your dreams with courage and to face the world with the elegance and power of a goddess.

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