Project: GOM GOM


Year: 2018


Type / Category: Identity, collaterals, packaging.


Location: Mexico


Introduction: GOM GOM is a new proposal in the city of Guadalajara; it is a food truck that combines Asian food with a Mexican touch.


The fusion of cultures is the inspiration we took to create GOM GOM's identity; the logotype retakes the lines of Asian typographies to create a restless and very recognizable brand. The creation of a series of "fusion characters" such as the bear with a taquero hat or the jalapeño chili bell pepper carrying a hachimaki give it a fun touch, as well as the color palette inspired by the streets of any city in Mexico.


Manifiesto: We bring the authentic essence of Asia directly to the Mexican streets, in a journey that turns our cuisine into the rich fusion of Korean traditions with the mischief and passion of Mexico. Each bite is an expression that redefines the art of street food, becoming a unique experience that applauds culinary diversity. Celebrate fusion; experience the power of two cultures.

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