Project: CAPITAL PECADO CERVECERÍA


Year: 2018


Type / Category: Identity, labels, art direction.


Location: Mexico


Introduction: CAPITAL PECADO is a brewery that seeks a place in the craft beer world with a daring and provocative concept, presenting 3 beers with a unique personality.


For the brewery we developed a logo with a bold typography and sharp features that remind us of the fangs of snakes. The isotype alludes to Adam and Eve's encounter in paradise. Red and black are the colors that give energy and mysticism to the brand. Each beer has the name of a sin, for each of them a logo was created with a distinctive feature that emphasizes the meaning of the word.

The names of each beer were developed along with a series of texts that helped to expand and complete the brand concept.


Manifiesto:I am the serpent that taught them to sin, to enjoy carnal pleasures and to follow their basest instincts. I am the temptation that is poured in every drop, where sins flow and provocation is celebrated.  Enjoy the pleasure of losing yourself in dark and delicious temptation, defy the limits of convention; embrace sin.

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