Project: CASA CAPRICHO


Year: 2020


Type / Category: Brand strategy, Identity, collaterals, packaging, art direction.


Location: Mexico


Introduction: CASA CAPRICHO is a multidisciplinary space where diverse materials and techniques are fused to create utilitarian and decorative objects based on organic and handcrafted elements.


For the concept of the brand we took as inspiration the tradition that says that blowing a dandelion has magical connotations, it is a symbol of making a wish. Each part of its fragile and cottony seeds are released to flow freely and delicately through the air in a beautiful spectacle representing that wish. For the logotype we developed a stylized typography and a refined isotype that narrates the brand concept in a simple and forceful way. The color palette is inspired by earthy tones with touches of gold to make each of the decorative pieces shine.


Manifiesto: We want your home to be a space where our pieces are a testimony of how our traditions can evolve without losing their organic essence; the magic of craftsmanship. We want to be the wish fulfilled that adorns every corner of your home, the one that reminds you of your roots with a sophisticated and contemporary touch; after all, whims are there to be fulfilled.

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