Taking as inspiration the great cultural mix that represents Mexico, a logo was developed with two contrasting typographies; one baroque and the other contemporary to emphasize the crossing of cultures and styles. To complement the identity, an icon was developed, inspired by the masks present in rituals and ceremonies of the native Mexican people, forming the number 68, thus creating a powerful graphic element that rounds out the concept of the brand. The use of color is contrasting, generating a bold and sophisticated palette at the same time.

Manifiesto: We are the living expression of the great cultural mix of Mexico; the bearers of the ancestral voices that whisper the customs of each people. We carry the roots of traditions that still flourish in the soul of our mezcal. We are the bridge that unites the past with the present; a direct connection that tells the stories that define us. Our roots speak to us; listen to the voices that resonate in the heart of our mezcal.