XOUL's identity reflects the movement and energy that is generated in each workout, where each member of this community connects with the exercise and becomes one spirit.

For this project we created the name, which is an alteration of the word "soul". The first letter was replaced by the letter "X" which visually gives us the opportunity to create a start brand. The typographic design is in a bold, geometric typography where the letter X has a moving effect. We also created a series of icons that help to give dynamism to the brand. The color palette is contrasting to give a sense of movement.

Manifiesto: Our spirit flows with each workout; movement is our strength and music is our guide. Each beat sets the rhythm of transformation and each melody is an invitation to unleash potential. We know that energy is contagious, so each member becomes a reflection of the strength that drives us forward. We are more than a community, we are a soul in constant motion.