Project: KODAK
Year: 2017
Type / Category: Identity, Collaterals, Space Intervention.
Location: Mexico
Introduction: KODAK is a club specializing in electronic music, which seeks to make every night a unique sensory experience.
The identity is inspired by the movement generated by music through the distortion of sound and the stimulation of the senses. To accentuate this concept, a flexible logo was created that changes proportions in each of the brand's applications. The color palette is minimalist in black and gray tones with a touch of red to generate tension and convey the ambiance of the place.
Manifiesto: In music is our movement; in the pulsations we find our essence. Each melodic pulse is a new sensory discovery, making music the catalyst of amplified sensations. It’s the journey that takes place in the distortions of sound, where the stimulation of your senses is the compass that takes us to unexplored places. Welcome to a world where every night is a sensory work of art.