Project: CAFÉ DE PALMA FRESH SOAP
Year: 2021
Type / Category: Concept, One to One.
Location: Mexico
Introduction: In the wake of the global pandemic, entertainment venues and mass gatherings closed their doors. Café de Palma, looking for a way to be close to its customers and remind them of the importance of constant hand washing as a preventive measure and as a habit in the "new normal" has decided to send a gift to its customers.
The concept of this piece is to transmit this message and to remember the essence of Café de Palma: a place with tropical, fresh and exclusive nuances. In order to achieve this goal, palette-shaped soaps were developed and sent to special customers, each soap is made in a vibrant color that transmits joy, each palette is packaged in a golden box with an Art Deco design that reminds us of the luxury and exclusivity of the brand.
Manifiesto: Our oasis has always been a tribute to life, a space to explore the authentic and the natural; a place to celebrate the joy of living, even in the midst of adversity. At a time when the world needed a breather, we decided to wash away the worries of those who have always been with us by giving the gift of soap in the form of ice pops; a symbol that represents more than a gift; it represents a reminder that, even in difficult times, there is always room for freshness and joy.
