The identity seeks to communicate an organic brand that represents the fluidity that honey has and at the same time is perceived as a high quality brand. Through a series of illustrations we represent all those involved in the process; the flowers, the bees and the hands of the producers who, with their ancestral knowledge, put the final touch to the production of honey. Together, these elements form a brand that perfectly encompasses a high quality premium product with its origin and artisanal history.

Manifiesto: Amantoli showcases the quality and artisanal practices that Mexican beekeepers have obtained and passed down from generation to generation, traditional practices that help combat the decline of bee and flower populations and raise awareness of the value and importance of bees in nature.

Amantoli seeks to recognize each of the actors involved in the gestation of this liquid gold through raising awareness about the value and importance of fair and ethical trade models.

Each jar of Amantoli is destined to crystallize from its natural origin, offering something authentic to those who care about what they consume.