Project: DARK HORSE ROBOTICS


Year: 2022


Type / Category: Identity.


Location: United States


Introduction: DARK HORSE ROBOTICS is a technology brand that seeks to amplify human potential through the development of robots that help people perform their tasks in a more impactful and effective way.


For the logotype we decided to create a bold typography built by triangles that together form a module and in this case the letters of the brand, achieving a dynamic look with a technological aspect. The isotype that accompanies the brand is also built from triangles to keep the same style; however, in this case it represents a chess piece: the horse, which reflects the power and precision with which DHR robots are made. The color palette is black and white for a clean, modern and technological look.


Manifiesto: True power lies in the synergy between humans and machines; we move forward with determination, building a future where human capabilities know no limits. We are architects of a future where technology rises in a precise, strategic and powerful way; we represent the perfect fusion between the power of technology and human dexterity. We are at the forefront of a technological revolution that seeks to amplify human potential in every move we make.

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