PINK TIGER's identity is a fusion of styles from the 70s; on one hand, there is the chic sophistication of the disco era, and on the other, the expressive psychedelia of the hippie movement. For the project, we developed a logotype and a series of auxiliary graphics that give depth and richness to the branding, which allowed us to have a set of pieces with particular details and a lot of personality.

We developed a typography with a retro, sophisticated, and feminine look, complemented by a more exuberant monogram. The branding includes illustrations of a pink tigress in different techniques, applied together with psychedelic textures, vibrant pink colors, and gold finishes; giving a special and dynamic touch to all the pieces of the restaurant, achieving a chic and fun mood.

Manifiesto: In the bustling nocturnal streets, in the middle of the lively energy of a city, stood a famous market; the gathering place for adventurers and Southeast Asian food enthusiasts. A place that attracted visitors with its warm atmosphere, its mixture of diverse cuisines and the tempting smells that filled every corner.

Thus, the market was named after a mythical creature that attracted prosperity; a protective spirit that provided the place with life, delight and unique experiences; an explorer whose endless journey led her to collect knowledge and memories that were imprinted on her fur as traces of her history.

Now, her long journey brought her here, where her energy resonates and connects with those who gather here; a space where her vibrant and captivating character is felt; the place she decided to call home as she passed on her wisdom. The fusion of her essence with this restaurant creates enveloping and exquisite sensations that transport you to an enchanting atmosphere; inviting you to enjoy life as a new form of pleasure.  Here, moments are more than experiences, they are a celebration of life.