For the SURA brand, we developed a brand strategy, graphic concept and art direction to accompany the launch of its SURA INVESTMENTS business unit, which offers a series of investment tools to its premium clients.

For the creation of the graphic concept we took as inspiration the SURA brand logo that represents the wings of the condor in movement; on that basis we developed a series of lines that emerge from a central point, which together create an effect of growth and infinite expansion by overflowing the limits of the communication pieces. These lines accompany all the pieces in different types of applications and finishes, giving dynamism and a sense of growth to those who come in contact with SURA INVESTMENTS communications.

The brand was helped to have its own personality through an art direction where the graphic concept of the lines coexists with the presence of characters that represent both SURA INVESTMENTS collaborators and clients. In this way, a photo shoot and a series of visual pieces were developed where the objective was to represent the warmth and closeness of the brand; generating empathy and security to potential clients.

As a final piece, a brand book was developed, containing the explanation of the graphic concept, applications in different pieces such as stationery, the website, archigraphy, interior design and visual style in social media. Establishing the guidelines that must be followed to ensure that the growth and consolidation of SURA INVESTMENTS is coherent and manages to position itself as a close and reliable brand for its customers.

Manifiesto: We believe in the power of movement and we understand that action is synonymous with growth. Our mission as investment experts is to provide innovation-driven advice that adapts to the changing needs of our clients; offering the close, personalized support that individuals and organizations need to protect and grow their wealth.

With a focus on growth and expansion, we guide our clients through a dynamic environment, ensuring that every step they take is steady and secure. This way, we build trusting and long-lasting relationships, through transparency and timely information as the foundation of our asset management. Together, we embark on a continuous journey, always moving towards a future full of possibilities.