Kind Tree's identity is inspired by different graphics from the 70s, combining its psychedelic style with Pop elements, making the brand look expressive and friendly.

For the logotype, we developed a bold typography with friendly features, plus a graphic element installed in the letter i, representing the blooming of cannabis leaves in a Pop way, giving the brand a touch of fun. We used this graphic element as a base in the branding, to develop several pieces that give life to the brand.

As part of the project, we developed packaging, illustrations, and auxiliary graphics, maintaining a psychedelic-pop style that reflects the vibrant personality of the branding.

Manifiesto: Our cannabis is the result of a patient and respectful process with nature, knowing that what is truly worthwhile takes time. We let Earth do its job by feeding each plant with its nutrients, energy, and wisdom; after all, when you take the time to connect with nature, she rewards you with an authentic experience where every second is fully enjoyed; because the best of life is not rushed.