Project: LOS COYOTES 1080


Year: 2023


Type / Category: Brand identity, packaging, logo, label.


Location: Mexico


Introduction: LOS COYOTES 1810 is a mezcal of high quality and intense flavor that seeks to emulate the spirit of this nocturnal animal. Coyotes are cunning, discreet and silent animals that dominate the night, worship the moon and the mysticism that surrounds it.


For the logo and label design we were inspired by the daily ritual that coyotes perform when they go out to live the night, in freedom, sheltered by the moonlight.

The tall, solid typeface represents a strong, high-quality flavor, and the illustration depicts the coyotes revering and caring for it. LOS COYOTES 1810 is about letting your mind and spirit run free with vitality and youthfulness. The project included the development of the graphic identity, bottle labels, monogram, and illustrations. The branding was also implemented on business cards, cup holders, postcards, bottle wrappers and boxes.


Manifiesto: The spirit of life and independence is in our blood. That’s why we carry our fate dictated in the year 1810; we have the nobility of a wolf and the cunning of a fox, we represent respect and freedom simultaneously. Our origin is to be lunar animals with a strong connection to the north star; silent and discreet we dominate the night, we free ourselves from fears and live in freedom. Because of all this we have inspired numerous legends and a halo of mysticism surrounds us.

LOS COYOTES 1810 is to let your mind and spirit go free with vitality and youth.

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