Project: emilie
Year: 2019
Type / Category: Identity, collaterals, One to One (inauguration invitation), space intervention.
Location: Mexico
Introduction: This club is named after Emilie Berliner who in 1888 patented the gramophone, thus initiating the history of vinyl records; which together with the retro style of the 50s and 60s plus a modern touch, defines its personality.
A bold typography with angled details gives movement to the logo, which appears very solid, yet friendly and organic. The contrasting color palette gives it a vintage and modern personality; complemented with gold details to give it a touch of sparkle that is present in several corners of the club.
Manifiesto: We are the fusion of old and new, a setting where the magic of the 50s and 60s intertwines. A club where each vinyl groove tells a story, creating a sonic journey through the decades. Come to life in an environment where retro energy merges with modern energy and the music flows reflecting the elegance of the era.
