AUSTERIA's identity takes inspiration from the artistic current of ART-DECO to transport us to a time when sophistication was a way of life. AUSTERIA wants to take you on a journey where every experience is memorable, elevates your spirit and sharpens your senses, an exciting story that is told in sips and from the palates of our diners. AUSTERIA a state of mind.

The project included the development of the graphic identity and a series of illustrations, textures and iconography distinctive to the brand, combined with a green color palette and finishes in copper and gold tones to accentuate the richness of the era. The branding was implemented on business cards, menus, cup holders, house wine labels, bottle wrappers and postcards.

As part of the creative concept, a manifesto and a descriptor for the brand were developed.

Manifiesto: When you walk through our doors we want you to reconnect with yourself, enjoy the things that truly motivate you and forget about the mundane. We want to take you on a journey where every experience we have prepared is memorable, uplifting to your spirit and sharpening your senses; an exciting story told in sips and from the palate of our diners.

We want to create atmospheres that make you feel as if you have arrived at your true destination, we want to transport you to a state of mind that we call AUSTERIA and take you around the world with every sip.