jovy's identity combines nature and fun, making adults and children identify with it. For the branding we developed a series of minimalist packaging with delicate colors creating a family of products that are delicate but fun at the same time. To accompany the brand we made a series of illustrations that combine the real product with paint strokes and digital illustrations, thus achieving a dynamic and fun brand.

Manifiesto: Jovy Rose is a jovial and sincere laughter that comes from the soul, that when you hear it, you know you are living a moment of authentic fun. It is the beginning of everything, a divine form of inspiration to discover new forms of expression in the safest and most natural way possible.

For us, creating happy memories with our and your children shouldn't be something to worry about, our commitment to them is huge and we want to offer them the best tools to bring out their artistic side through makeup that allows them to explore their fearless, charismatic and curious personalities without risk.

We transform the way kids have fun, we are not empty promises about magical products, we are faithful and consistent with what we think, say and create, we want you to feel empowered to make the right choice and make sure you can enjoy precious moments together in an iconic, honest and safe way.