The identity of GARCÉS adopts a charismatic, seductive and refined personality; Following this concept, an image was developed with textures and iconography to give life to the brand. Combining a range of vibrant and contrasting colors reflects the elegance and appeal of the era; becoming a means to transport yourself to a time where romanticism and glamor went hand in hand.

The project included the development of the graphic identity, a series of illustrations and a monogram as part of the auxiliary graphic elements. A one-to-one piece was developed that had the objective of inviting very special clients to the opening of the club, which contained the invitation to the event, an aromatic candle in the shape of a bust and a key with a branded keychain. A series of pieces were also developed where all the graphic development of the brand was captured, such as: menu, business cards, cup holders, and matches. As part of the creative concept, a manifesto and a series of phrases were developed that complement the entire graphic development.

Manifiesto: I have thousands of reasons to be vain; I conquer with my great charisma and attractiveness. I am what everyone wants to try, what they want to have a good time; sophistication and glamor personified. Let me take you back to a time when romance and music are the only things you can think about.