Project: SALA BLANCA


Year: 2019


Type / Category: Identity, collaterals, space intervention, art direction.


Location: Mexico


Introduction: SALA BLANCA presents itself as a relaxing and natural oasis in the middle of the hustle and bustle of the city, a fresh space with a feminine touch where light cuisine and cocktails invite you to relax.


The identity for Sala Blanca finds its inspiration in Serif typographies to represent the stylized personality of the place. It is complemented by an isotype that illustrates herons crossing the skies of this oasis. The color palette is feminine with a touch of gold for the finishes implemented in the collaterals made for the place.


Manifiesto: Meet the oasis in the heart of the city, where freshness and elegance intertwine, creating a fresh atmosphere that resembles the graceful flight of herons crossing the skies. Feel the fusion of light cuisine and cocktails that caress your senses, offering an experience that transforms urban bustle into harmony. Step into our refuge, where every detail reflects the harmony of nature.

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