For this project, we started by developing the brand name “LELÚ.” We created a short, unique, and memorable word inspired by the initials of the brand owner’s daughters, giving it great sentimental value.

For the identity, we designed a bold typeface with serif and some distinctive features on the L letters. We decided to write the word by combining upper and lower case letters to generate a fun and friendly visual rhythm, giving the brand a unique personality.

As a complement to the identity, we developed the packaging for the granola, aiming for the brand to be perceived as a handmade yet high-quality product. To achieve this, the packaging was made with textured paper in colors inspired by nature, in desaturated tones. We placed the logo as the main element on the packaging, giving it prominence and legibility, accompanied by an illustrated heart that reinforces the idea of the love with which the granola is made.

On the back of the packaging, we left a space for people to write a happy message or thought dedicated to themselves or their loved ones. Thus, this packaging becomes an open letter that aligns with the brand’s concept: “Taking care of yourself is giving yourself joy.”

Manifiesto: At Lelú, we believe that what makes you good makes you happy. That’s why we select each ingredient with care and attention, following an artisanal process committed to quality and respect for nature. We want every bite to fill you with joy, making your moments even more special.

Each bite reminds you that happiness lies in the simplest things—in those little details that fill you with energy and positive vibes, gifting you moments that make you smile. Lelú is all about small bites of joy.