Project: Nimbus Coffee LA


Year: 2024


Type / Category: Identity, Collaterals , Copywriting


Location: Los Angeles, United States


Introduction: Nimbus Coffee is a themed café located in Los Angeles, California, designed as a gateway to escape the mundane—a place that opens your eyes to the unseen, inviting you to discover the magic in the ordinary. Nimbus is the place to wake up.


Magic was the inspiration behind creating the concept and branding for this café—a blend of fantastic elements and the world of coffee, resulting in a playful identity with a unique and flexible personality that can be applied in many ways while maintaining its distinctive style.

For Nimbus's identity, we designed the logo from scratch with a bold and stylized typography, using intertwining lines throughout to evoke a sense of movement and lightness, giving the brand a unique personality that reflects the magic experienced at the café. As part of the branding, we developed a series of graphics and illustrations that tell part of the story of what Nimbus represents—a magical and secret place waiting to be discovered.

The color palette and illustrations take us to a magical and sophisticated environment, where hidden wonders await to be discovered, awakening our senses to fully enjoy the brand and its products.


Manifiesto: We have opened the door to a world where dreamers and explorers find shelter; a sanctuary of infinite possibilities, where every dream and belief takes shape; molding a reality where the ordinary becomes extraordinary.

We believe every day deserves a touch of enchantment, an invitation to feel the magic in the everyday through stories that awaken the senses. Here, you will find what you've been looking for: a light that ignites the soul, the key that reveals the wonders hidden in the shadows of monotony. Every instant is an opportunity to rediscover the world, a chance to redefine what is possible.

Here, every detail comes to life and is filled with meaning. Nimbus, the place to wake up.

Next
Next

LeLú