The concept behind Lobby Bar was inspired by the narrative structure of fables, where two opposing characters often interact, and one ends up with a lesson.

In this case, Lobby Bar becomes the place where these fable characters meet to talk, dine, or share a drink, no matter where they come from. What truly matters is connecting and enjoying the moment.

Building on this idea, we developed a visual universe with a certain resemblance to a classic storybook. The logo, set in a bold serif typeface, is perfect for the cover of this story and is paired with a delicate italic font to create contrast and add stylization to the branding.

We developed a series of illustrations featuring fable-inspired characters, each with a distinct personality that coexists with a variety of stamps and monograms, giving versatility to the brand.

The color palette was designed to feel fresh yet refined; to achieve this, we chose two contrasting shades of green and added a golden foil detail to bring a sophisticated touch to each piece.

Manifiesto: If you are looking for conventionality, keep searching; you won’t find it here. But if you are one of those who believe opposites can create something unique, welcome! We've been waiting for you.

In this corner of the world, elegance isn’t boring, and extravagance is classy because here, contradictions just click. It doesn’t matter if you are a tortoise or a hare, a wolf or a lamb; here, clichés die, and great conversations are born.

We are the capital of unexpected connections, where every dish is a new story for the palate, and conversations flow with every toast. We are a refuge for those who understand that life tastes better with a touch of chaos and that the unexpected is always the best plan.

When you leave here, you'll discover that life is like a good cocktail: a bit of everything, mixed perfectly. Because differences don’t divide us; they enrich us. We don’t care who you are or where you come from; what matters is that you are here.