For GOeSPRAY we created a brand concept that expresses not only a technical aspect but also represents values such as movement and energy, thus placing it within the category of the sports world. The logo represents the vigor of the brand through a solid typography and a halo of light that fades, alluding to the activation of the product.

The label is printed on metallic paper to give the sensation of a clinical and modern product. For the art direction, we took a series of photographs that play with the use of the product in commercial and lifestyle ways in different environments.

Manifiesto: We are that breath you give before taking the next step, before every routine, game, or competition, the encouragement that pushes you with confidence to take on fun and challenging movement activities, making every hard training an activity enjoyed to its fullest.

We don’t hesitate to stay active because we carry the key to being fresh every moment. We celebrate physical movement and all that it brings us in every extension of our lives, the freedom of engulfing ourselves in every workout without worrying about sweating and carrying that trail for the rest of the day.

We want to reduce the barriers between our sport and life routine, to jump from training to a meeting without having to ditch our gear. We are not an air freshener, we are a natural confidant that accompanies you as you strive for excellence while maintaining your personality in and out of the game.